I have four dogs, I tried various dog toothpastes before finding this one. The others they either put up with or hated but this one they absolutely love. It’s like super treat time or something. I have to be careful not t leave the tube on the floor or one of them, usually Tedward will sneak off with it in some dastardly attempt to have it all. Can’t recommend it enough. Wish somebody made worming tablets that tasted the same as having a complete nightmare trying to get them to be fooled into having a variety of different tabs but no joy so far. Have tried disgusting in food, cheese, ham, pate, crushed up into food, the lot but not falling for any of these methods. Just ordered the VetUK brand so will write a review when I have used them.

Went back to this product after trying their own barnd with a pump action dispenser, not very easy to get out.Have used this before for the dog, so know she likes it!

Great toothpaste. I use this on all my cats, they love the flavour and will lick it straight from the tube. My vet recommends and sells this brand, but it is much cheaper to buy it from Vet UK instead, which means I can afford to buy more tubes and do them more often, I usually clean their teeth 3 times a week, they each have their own Virbac toothbrush and they all have nice clean teeth, breath and healthy gums.

This is Agnes's favourite toothpaste. She is a 13 year old long haired cat who had serious dental caries necessitating teeth being removed some years ago. She's had her toothpaste before her tea ever since and at her last check up, Martha the vet said her teeth were excellent with no sign of disease. One and all delighted!

My SBT will have her teeth cleaned,however with other pastes she is not too happy,She must really love the taste of this paste as she really loves having her teeth cleaned with this product & it works well! I have actually ordered whilst in Spain for the winter as the cost of the product plus postage is excellent value & saves me the hastle of finding this in Spain.Next year I will bring enough with me - from VetUK of course!

I've been using this toothpaste for both of my dogs since they were 8 weeks old, they love having their teeth brushed every night, lots of waggy tails when they are told it's teeth cleaning time! During both of my dogs yearly check-up the vets have always commented on what great condition their teeth are in. My Basset Hound is now 7yrs and at his recent check up the vet asked if I cleaned his teeth, as they were so good. She then went on to say how she could not tell he was a 7yr old dog just by looking at his teeth, but a much younger one! This just confirmed that it's well worth the effort and I would never change the brand of toothpaste for this reason.